PR tip of the week
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"Didi is a pleasure to work with - she's courteous,
prompt, and anticipates what I need."

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Alexander Basek

Best Deals Reporter, Travel and Leisure
"Didi Lutz is a seasoned media professional. She has a robust contact list and excellent relationships. I have worked with Didi for over five years and find her highly personable, very knowledgeable and a pleasure to work with. Her follow-up is excellent."

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Liliane Opsomer

Acting Director & Media Relations for Visit Flanders
"Didi Lutz is a travel writer’s dream. She set up a stay for me at the Hotel Heritage in Bruges a couple of years ago. Not only was the hotel one of the finest I have ever had the pleasure of staying in, the article I wrote about the Heritage was picked up by a number of Canadian newspapers and travel websites. It’s nice to work with a pro!"

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Tom Douglas

A founding member of the Travel Writers Association of Canada, best-selling military author, and internationally published travel writer
"Didi Lutz is a true hospitality PR professional who brings fresh, cutting edge ideas to the table. She helped our property enter the social media era which proved to be the right marketing move and has contributed to our continued success at the Hotel Providence"

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James McGrath

COO and Partner, StepStone Hospitality
"Thanks to Didi Lutz, TravelingMom got a much needed boost in traffic from one of her media referrals. Didi is a pro and her work process helped me define my PR needs and plan accordingly."

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Kim Orlando

Founder of TravelingMom.com
"Didi is very professional, innovative, efficient and brings a very fresh attitude to the table. Its a pleasure working with her and she has an uncanny ability to take ideas and thoughts, add some of her own and work them and to produce a more focused and targeted message. This bridges the communication gap that many small property owners have with their prospective guests. If she was a stock my recommendation would be "STRONG BUY."

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John Pelidis

Owner, Zacosta Villa Hotel
"Didi is one of the most effective Public Relations professionals I know. She is fast, efficient, responsive, and friendly. She responds to requests with a can-do attitude and gets results quickly. She has good judgement and is able to effectively convey the aspects that will be most relevant to my audience without wasting my time on irrelevant info or hyperbole. She's also very professional and patient."

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Samantha Chapnick

Freelance Writer for Orbitz and Frommers
"I have been working with Didi Lutz from "Didi Lutz PR Agency" for over a year, and have had many increased opportunities to grow my business through their focused exposure to my client base, and I would recommend Didi Lutz "Didi Lutz PR Agency" to others looking for the same results. She is a great person to work with and I look forward to working with her for many more years to come."

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Alina R. Cabral

Publisher/CEO
Upscale Living Magazine
"Didi Lutz is a pro all the way, on top of any information I need and in a hurry. I do a lot of deadline writing and Didi's always been there for me with what I need, when I need it."

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Paul E. Kandarian

Travel writer
Boston Globe
"Let me add my words of acknowledgement, appreciation and thanks. Your drive, tenacity and creativity are hugely impressive. You have served us very well."

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Johan Creytens

General Manager and Owner
Hotel Heritage
"I've worked with Didi Lutz for several years and its a great partnership. Didi Lutz is a team player and a pleasure to work. She's passionate, interested and knows her business cold. She also has a great demeanor that's easy and comforting. Best of all, her new ideas always make news. When Didi speaks, I listen."

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Maryanne Keeney

Principal MKPR
"Didi Lutz has been nothing but a constant source of news and information for stories pertaining to her clients and has always responded promptly, during my career as a freelance writer to being a staff writer for the Boston Business Journal. She's always honest and upfront - an essential quality in working efficiently - and I value her no-nonsense pitches."

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Naomi R. Kooker

Reporter for Boston Business Journal
"Didi is professional, efficient, and a pleasure to work with. I would want her representing me!"

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Sophia Banay

Travel writer, Conde Nast Portfolio
"Didi is a pleasure to work with, and always delivers relevant information in a timely and consise way. Unlike many publicists, she doesn't bombard journalists with too much information, and knows how to strike the right balance between keeping her clients' brands on your radar without being too pushy."

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Christina Valhouli

Editor, iTraveliShop
"Intelligent, effective, professional presentation and appearance, quick learner. What more could you want? Hire Her!!!"

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Timothy P. Kirwan

General Manager, InterContinental Boston
Former GM of Hotel Commonwealth
"Didi's not-small mission was to put the Hotel Providence "on the map" for which she demonstrated much creativity and enthusiasm which never diminished. Coupled with her vast reservoir of contacts and sources that she has earned through the years, she has demonstrated herself to be a great asset toward our success as a four diamond hotel."

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Stanley Weiss

Founder of the Hotel Providence,
Owner of The Stanley Weiss Collection
"Sometimes you work with someone in the PR and Marketing world and you're impressed by how connected they are. Sometimes, it's how efficient they can be at getting something done, and getting air under a project's wings. And once in a while, rarely, but once in a while, you work with someone that brings great grace and elegance to the entire show. In four years working with Didi Lutz, I always marveled at how easy it was for her to do it all: make it happen, make it great, and make it easy."

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Christopher Myers

Owner of Radius, Via Matta and Great Bay
"The Century House was fortunate enough to become one of Ms. Lutz's first public relations clients. She has proven herself to be an invaluable asset in putting our intimate Nantucket property, the historic Century House, on the hospitality, travel and tourism map. Didi has made an outstanding effort to bring travel writers and other media to the Century House in a short time, reaching results, and exceeding our expectations. Didi's past experience and "can do" attitude along with her attention to detail and our concerns for budget constraints make her a valuable contributor to our firm's ongoing success at Century House."

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Inkeepers, Jeane Heron and Gerry Connick

Century House
"Didi Lutz is an accomplished hotel publicist, and is a member of Hotel Executive's prestigious editorial board of industry leaders and professionals. Her highly specialized media experience provides HotelExecutive readers sound advice on public relations issues through her regular columns in the weekly Hotel Business Review. I recommend her services to hotels seeking a quality public relations campaign"

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Benedict Cummins

Publisher
Hotel Executive
"As a former public relations executive turned magazine editor, I am constantly amazed at how many PR people there are who pitch a great story, but fail to follow up or carry through. Didi Lutz is one of the rare few I've dealt with over the years at Westchester Magazine who consistently brings me stories appropriate for my audience, gets me the information and pictures I need, arranges press visits, and generally makes my job a whole lot easier. I wish there were more pros like Didi out there!"

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Nancy L. Claus

Features Editor, Westchester Magazine
"I’ve been in the television industry for 25 years working for ABC, The Discovery Channel, The Learning Channel, The Food Network, Home & Garden Television among others. My job requires almost daily contact with public relations professionals and Didi Lutz is easily one of the best. Smart, thorough, creative, I can always count on Didi to provide interesting material for my viewers. She gracefully walks that delicate line between serving the best interests of her clients and making pesky producers like me happy too. It’s a pleasure to work with her."

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Holly Woodward

Special Projects Producer
CN8, The Comcast Network
"Didi is not only great to work with, she also makes my job that much easier. Aside from always keeping me up-to-date on her clients, she presents information to me that's customized and ready-to-use. I can nearly always take the information and plug it into a story with minimal research and work on my part."

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Jason Salzenstein

National Style & Travel Editor
EDGE Publications
"I work with a lot of publicists in my career as an editor and travel journalist. The best ones are informative without being pushy, responsive to queries and have done their homework to know what my interests are. Didi Lutz is one of these publicists and a real pleasure to work with."

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Kim Foley MacKinnon

Freelance Travel Writer and Managing Editor
Savvy Factory
"Didi understands public relations in the digital age, which is still very rare in the PR field. She recognizes that the best way to reach both editors and her target audience is through real conversations and experiences concerning the hotels she represents. Didi forges real relationships with her business associates that allow her communications to stand out, while so many other public relations professionals are still stuck in the dark ages of instantly deleted form letters.
She gets it. Hire her."

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Mark G. Johnson

Publisher, SFO*MEDIA
Hotel Chatter - Jaunted
"I have worked with Didi on several different project for the Journal and was impressed by her efficiency, organization skills, timeliness, work ethic and knowledge of the properties. She is a true professional and I enjoy working with her because she gets excited about the projects she's involved in. I recommend her to anyone looking for a public relations firm."

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Lynn Cedrone

Production Manager
New England Real Estate Journal
"I've done several stories with the help and timely assistance of a charming young Boston PR person in the last two years named Did Lutz. She's bright and young and hip, and perfect to drive new clients to anyone's favorite inn or resort. I have never recommended anyone in this area before, but feel very confident in Didi's case. If anyone in the hospitality business is in the market for a contemporary, stylish and efficient P.R. rep, I recommend her with enthusiasm."

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Water Brooks

Editor and Publisher
CapeCod Today