Specializing in boutique properties, hotel openings, crisis and issues management, Didi believes in practicing public relations strategically. Her focus is to create valuable media opportunities and obtain press coverage that aligns with the client's overall goals, therefore adding to the bottom line, rather than obtaining random publicity which has little effect on the organization's objectives.

In order to reach maximum potential for clients, there are four things that are important when establishing relationships with the press:

• Credibility
• Innovation
• Responsiveness
• Flexibility

Read some of Didi's articles about hotel public relations.  Reprinted with permission of HotelExecutive.com